There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn't take a whole lot of cash to generate website traffic for your site.
Ever wonder how big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don't have to do this and lets face it, who really has the financial resources to compare with these huge corporations. There are many ways to generate low cost website traffic without having to spend what you don't have or can't afford.
If you think that spending big on your advertising will earn your big results, I advise you to think again. Many people have banked on high cost methods and have ended up losing their shirt over it. Online marketing is not as simple as paying for a few ads and waiting for the money to roll in. Your campaign should be planned, tested, tracked and targeted to achieve it's full potential.
When you have a limited budget, tracking of your campaigns is vital. Tracking has a bigger purpose than letting you know where your sales come from. A simple example can best explain why ad tracking is an important step of any promotion. If you spent $100 on various promotions and made $1000 that would be a nice ROI. However if you were able to track each campaign to find you could have had a higher ROR, then this is good business. Let's assume one promotion used was e:mail marketing that cost you $20. If this campaign returned 75% of your sales, you would then know that you could have a higher ROI if you had only spent $20 to receive $750.
You don't have to be a marketing expert to track your ads. You also don't need to buy expensive software for this task. There are free sites dedicated to doing this, and some that don't cost a fortune to join do this step with ANY advertising you do.
Below I give you just five ways to generate low cost and free website traffic that could help improve sales. Even if you only convert a small percentage of visitors into paying clients your costs can quickly be recouped.
Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You'll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
Traffic Exchange
This is like exchanging links but on a different level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours. There are many traffic exchanges that are free to join and still offer a 1:1 ratio for page views. So do your research and you would never have to pay for traffic if you are willing to do a little surfing.
Traffic exchange services are the viewing of another's site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include resource link at the end of your article that can take the reader your site. Write a little about yourself and your site (many article sites require this additional information). If you provide a light, information packed article, the reader will go to your site for more. Webmasters may also download your article for use of their site giving a viral element to your promotion efforts.
Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets passed around, you can widen your public awareness and build an opt-in list that can regularly visit your site. Like the impact or writing articles, a newsletter that is shared adds a viral layer to your promotions budget.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people. Besides, you may even learn something from your peirs, a bit like you are doing now by reading this article. Investng in your education is a solid investment, but that is a whole other article.
Remember, it takes time and practice to master any task, so stick with it and you will be surprised at what your promotion efforts can achieve.
Shaye Richardson
http://www.hits2u/436909&track=articletraffic
Loading...